Search Engine Optimization
Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
Frequently Asked Questions
Q. If I signed a contract for a year, do I need to keep my service at the same level?
A. You’ll be able to upgrade or downgrade your package once a month. If you already have the Advanced package, you may only upgrade. Service levels lower than our Advanced package provides would make SEO improvements unreliable.
Q. Is your Custom solution a higher level of service and more pricey than your packages?
A. Not necessarily. There are some cases when a website needs specific services more than blog posts or social media. In these cases, it makes more sense for that client to invest in custom, because it will improve issues with their website and SEO sooner.
Q. How can I tell if these services are working, and about how long should it take?
A. After about 90 days you will start to notice improvements in your traffic. This usually occurs after Stage 1 has been completed (unless your website has a Google Penalty). Our first priority is to get the highest placements for your primary key phrases.
Q. Will my new traffic be coming from Google only?
A. No. Our packages are designed to take a broad coverage approach and will stimulate traffic from many channels. You may start to receive traffic from both search, and social engines.
Q. Does SEO help my Pay Per Click advertising campaigns?
A. It does because it helps you achieve a higher quality score in the eyes of Google, which in turn, allows you to pay less for clicks.